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Product Management for Dummies is the definitive guide to Product Management and a must-read for any and all Product Managers. Product Management for Dummies offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
If you are a product manager or want to be a product manager, you quickly find the job requires both broad and deep knowledge in a variety of business areas. This book brilliantly arranges the topics and provides a wealth of information in a way that makes this a must have in your library.
This book does an amazing job of providing a resource that is useful to Product Managers regardless of experience level. Results-driven with a passion for It doesn't matter if you're a business pro planning your next product launch or a family planning your next vacation, this book shows you how scrum can help you accomplish your goals.
If necessary, use the Find Products search tool to enter more keywords or filters to refine your search and again click the Find Product In most companies, the product management or marketing teams own and maintain these records.
Skip to content. Author : Mark C. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role— Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field.
It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed. Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position.
If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role— Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. Product Management For Dummies.
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