Toggle navigation Fonts Font Styles. Standard map formats help to establish a uniform identity for National Park Service brochures. Digital Media. Websites, Apps, Social Media. Exhibits offer multi-media experiences that use diverse techniques to interpret park resources, teach concepts, and stimulate interest.
It was created by Terminal Design to replace Clarendon. Type designer James Montalbano named the typeface after his wife's surname, as her father worked for the Forest Service.. Please note: If you want to create professional printout, you should consider a commercial font.
Discover a huge collection of fonts and hand-reviewed graphic assets. All the Fonts you need and many other design elements, are available for a monthly subscription by subscribing to Envato Elements. Check it for free with Typograph. Related and similar fonts. Hide Show Add to Favorite Download. NPS Rawlinson works well in a wide range of applications, from park newspapers and other publications to outdoor signs. Adobe Frutiger is a sans serif type family named for its designer Adrian Frutiger, who originally developed it for outdoor signs at the Charles de Gaulle Airport in Paris, France.
The type's open letterforms make it ideal for long-range viewing, but it also works well in print, especially at small sizes. Frutiger's clean and straightforward forms make it an attractive and versatile modern typeface. Frutiger is available for purchase.
Before exiting keyboard preference, click on show input menu in the menu bar for easier language switching. A team drawn from the National Park Service, National Park Foundation, and Ogilvy Public Relations found that among the barriers to a greater public understanding of the breadth and depth of our agency was a lack of consistency in the content and appearance of visual materials presented to the public.
Consequently, Harpers Ferry Center was tasked to develop graphic standards that would establish a unique organizational identity that could be expressed through the full range of communication materials used by the National Park Service.
A clear and strong graphic identity for an organization is achieved through a careful mix of visual elements. These typically include a logo the Arrowhead , a limited palette of colors, a limited set of typefaces usually a serif and sans serif typeface , and a number of distinctive graphic devices like the black band , all carefully orchestrated to achieve a distinctive look. None of these elements alone can create a strong identity.
But when used together, the combination serves to create a visual impression both consciously and subconsciously that is unique to that organization.
Typography is one important way to bind together such disparate media as printed materials, films and videos, indoor and outdoor exhibits, vehicle markings, uniforms, and signs. Road signs, for instance, are one of the most pervasive ways the Park Service communicates with park visitors. Finding typefaces that work effectively in all of these media types was no easy task.
Frutiger is a sans serif typeface developed in by Adrian Frutiger for signage at the Charles de Gaulle Airport outside Paris. In contrast to Helvetica or its Microsoft Windows counterpart Arial , Frutiger is characterized by "open" letterforms, which means, for example, that there is less chance for confusion between a "c", an "e" or an "o" on a small map or brochure, or on a road sign viewed from a distance.
The design team found that, in addition to the functional advantage of improved legibility, the distinctive letterforms of both Frutiger and NPS Rawlinson set them apart visually from the more common typeface varieties found on typical office computers.
This distinctiveness, when applied across the many forms of media used by the NPS, contributed subtly but effectively to the team's overall goal to "establish a unique organizational identity that could be expressed through the full range of communication materials used by the National Park Service. Explore This Park. Harpers Ferry Center.
0コメント